Burger King brings plant-based burgers to Europe

Photo by Szabo Viktor on Unsplash
Photo by Szabo Viktor on Unsplash

Burger King will soon start selling plant-based burgers in Europe, says Jose Cil, chief executive officer of parent company Restaurant Brands International on Monday in an interview with Bloomberg.

The two vegan options are the Rebel Whopper and the Rebel Chicken King. Those two burgers are already being sold in Sweden, but Cil announced that they’re preparing a rollout across Europe. He didn’t give exact dates and the countries where they’ll sell the items.

Burger King’s Impossible Whopper, a meatless version of their famous burger made with Impossible Foods, is sold at more than 7000 locations in the United States. The company is now ready to enter the European market.

So far, the company has said they won’t be working with Impossible Foods in Europe. The Rebel products that are sold in Sweden are made with Vivera, a Dutch producer of meat substitute products.

Because of the growing demand for vegan food worldwide, big fast-food chains are looking more and more into offering plant-based items on their menu.


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